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Part 1
SEO Tips For Generating Free Traffic To Your Site.
During
the course of this training, we are going to provide you with
some useful and practical tips that will help you direct more
traffic towards your mini-website, leading to a substantial
increase in your sales. In the first part of this course, we are
going to cover how you can select the best performing keywords
and phrases for your business.
Before we
go into that, let's first discuss the purpose of setting up any
business, virtual or real. A business is set up with the
intention of making profits from it, right? And how can we make
higher profits? There are several ways of doing this actually.
The most important ways, however, are:
- By cutting costs
- By increasing sales
This
e-training deals with both these methods of increasing revenues
and turning your online venture into a money-minting enterprise!
But first we'll see how we can increase the sales volume by
attracting more free traffic to your mini-site with the use of
correct keywords.
What
Are Keywords?
When a
person, belonging to the market segment you are targeting at,
wants to search for your product on the internet, he opens up a
search engine first, like Google, AltaVista, MSN, Yahoo or
HotBot. He then enters a specific word, or a combination of
words, to search for your product. Then, depending upon how well
a particular webpage has been optimized for that specific
combination of words, it is displayed in the search results.
Needless to say, the better optimized pages are displayed first,
and as such, they have a higher probability of a click through,
leading to a potential sale.
Keyword
Research And Analysis
This means
that if you want to increase traffic to your mini-website, you
need to find out what keyword combinations in your industry are
being searched for the most, and then optimize the pages in your
site accordingly, so that they are displayed at the top
positions in the search engine results. This is what is called
keyword research and analysis.
In simple
words, keyword research helps in searching for competitive
keywords and phrases, and then analyzing those keywords and
phrases in order to surpass your competition.
- Keyword research helps you find the number of times a
particular keyword has been searched for.
- It also gives you the alternate phrases that can be used
for a particular keyword.
- Keyword research lists your various competing sites for
that particular keyword.
- It helps you track your website's search engine position
for the various keywords and phrases related to your product
niche.
- Keyword analysis helps you optimize your pages for
certain keywords and phrases, based on keyword density and
keyword location.
Use Of
Automated SEO Software For Keyword Research And Analysis
By using
some SEO software for keyword research and analysis, you are
able to:
- Completely automate the entire process of research,
analysis, and optimization which is associated with highly
targeted keywords
- Quickly analyze why a particular website has a higher
ranking for a certain keyword or phrase
- Conduct a quick and easy automatic optimization of your
web pages for the specified keyword phrases, turning them
into lean and mean search engine magnets
There are
several other
ways to attract FREE traffic to your mini-site through
search engine optimization. We will cover them one by one in the
subsequent parts of this 5 part series.
CONTINUE TO PART 2 |
