Are you using
keywords that give you excellent returns?
You already know
that traffic is the secret to Internet success. Keywords are the
easiest and the most effective way to attract hordes of traffic
to your website. Why? Simple. Search engines crawl through your
content and pick up your keywords. So, if you happen to use a
popular keyword, you will be listed as often as the word is
searched. Next, how many keywords do
you need per website? I'd say roughly 80-100! Your Blog or site
is a collection of pages and each page should have a different
set of unique keywords. The obvious advantage: each of your
pages will be working to pull traffic, instead of just the index
page or the "About Us" page doing all the work.
Using multiple keyword phrases
will give you more numbers of filtered traffic. Hint: Including
your most relevant keyword or keyword phrase in your title works
wonders in getting your pages ranked and listed. So, what's the secret behind
selecting keywords that pull traffic? Selecting targeted keywords or
keyword phrases is a little tricky because of two things:
-You obviously don't want to
use words that nobody is looking for, unless it is a high-priced
specialty item. So you have to devise a way to know what
'phrases' people are looking for. For example, using a word like
'natural Isapgol Fiber' will not pull many hits. Swap it for
something like "Diet supplement for speedy weight loss" and you
will see a drastic increase in web traffic. Why? Because that is
the phrase people search for.
-You need to keep away from the
top 10 generic keywords in your niche. Ranking among the top 10
for the most competitive keyword/keyword phrase in your niche
may be impossible. For instance, using a keyword phrase like
"Make money online" is highly competitive. It is extremely
difficult to feature in the top 10 in this category unless you are
doing solid work.
So, you want to select
a keyword or phrase that gets a decent slice of traffic without
being too competitive. A nice keyword that haslow advertiser
competition is something worthy of exploitation. This way, the
keyword bids for paid searches through search engines like
Google could be low.
Experts suggest that
you should try to build 8-10 websites aroundcertain keywords and
go back to those sites that click. You can use a number of
tools like Wordtracker or Google Keyword Selection Tool to find the half a dozen or so
keywords to optimize for your webpage.
Type in your keyword in the
service of choice. This will give you a list of total number of
daily searches. Just multiply the figure with 30 for the average
figures for a month. Try this with every tool you have, so you
can filter your list down to the choicest few.
After that, it is time to dig
deeper to collect a crop of related keywords. You can search for
your keywords in Google and Yahoo listings. Then, look for
keywords and phrases that your competitors are using in their
meta tags and articles.
As you can see, keyword
research is an important part of your duties if you want to make
money online. It is also quite tedious.
You could conduct your search
manually, learning as you go, from what you read and from some
of the mistakes you make. Or you could simply use a tool that
does all this work online and brings you results instantly.
